2/21/2023 0 Comments Its judy time palette hautelook![]() ![]() Solomon adds that the Classic Lites collection, consisting of its Classic uppers on UltraCush bottom units, offer improved fit, increased comfort and reduced weight. Designed to provide protection in wet and cool conditions, MTE features include rugged uppers, fleece linings and a thermal heat retention layer as part of the insole. “Vans MTE product is bringing us closer to becoming a fourseason brand and a resource for our customers and consumers,” he notes. ![]() He cites the MTE line, the Classic Lites collection and a series of limited-edition collabs-most notably Star Wars and The Beatles-as being design highlights for the year. When one looks at the product behind the big numbers, a few categories stood out in 2014, according to Dave Solomon, vice president of footwear. (The North Face is the other.) There are simply not enough male teenage skateboarders to account for such enormous growth. Vans’ sales numbers are solid proof of this broader appeal: 19 straight quarters of double-digit gains and 2014 annual sales up 17 percent and surpassing the $2 billion mark-becoming parent company VF Corp.’s second brand to reach that milestone. The once counter culture brand, now approaching its 50th anniversary, has reached mainstream appeal while still retaining its youthful alternative edge. It was on the runway as well as on celebrities, hipsters, fashionistas, surfers, skateboarders, teenagers and many people decades older who grew up wearing the now iconic silhouette from the brand that helped introduce America and the world to Southern California fashion and lifestyle beginning in 1966. THE VANS CLASSIC slip-on was arguably the silhouette of 2014. “We have never been so stylish, so comfortable and so innovative across all our divisions,” Robert Greenberg affirms. Indeed, 2014 was a very good year for Skechers. “The world is our Picasso,” Greenberg says. and China.” As such, he says it allows Skechers to take inspiration from colors, fabrics and style in all walks of life and have it resonate with consumers around the globe. ![]() There might be color differences and seasonality, but on the whole, there is synchronicity. “And I see the world looking more and more the same in terms of footwear. I watch what they are wearing and how they are wearing it,” he offers. Key inspirations in the design process continue to be global in nature as ideas are coming from everywhere, the CEO explains. “Relatively speaking, we’re still a newcomer in the performance running world, but after Meb achieved numerous milestones-including his win at the Boston Marathon-competing in our Skechers GOrun line, we’ve become a serious player in that arena,” he says. “Skechers GOwalk has been an in-demand collection with shoppers buying multiple colors it really is the perfect walking shoe,” he says, noting that Skechers is now the No. Every product line has not just a success story, but multiple ones-from our lightweight sport footwear for men, women and kids, to Skechers GOwalk and our Relaxed Fit collection.” In addition, the CEO cites the Stretch Weave collection of woven uppers and the colorful Skech-Air lightweight running shoes for kids as being strong sellers. “This growth is representative of what is happening around the world as we are seeing our product universally accepted. “In the United States, where domestic wholesale business increased by 24 percent, we achieved double-digit increases in our key lines, including men’s and women’s Skechers USA, Skechers Sport and Skechers GO, among others,” reports Robert Greenberg, chairman and CEO. ![]() “We attribute this success to the high demand for our footwear from consumers, our impactful marketing and the great partnerships we have with accounts in the United States and around the world,” he says.įrom a product perspective, Skechers’ broad appeal and diverse offerings helped fuel the growth. This resulted in our highest annual net revenues in the company’s 22-year history.” Greenberg notes that the sales growth was the result of double-digit gains in domestic and international wholesale businesses as well as its retail stores that now number 1,000 doors worldwide. “We achieved four consecutive record-breaking quarters, with the third quarter being our highest quarter revenue ever. “Skechers sales in 2014 were incredible,” says Michael Greenberg, president. Skechers’ annual sales hit $2.4 billion in 2014 (beating Wall Street expectations of $2.35 billion) and marked a 29 percent increase over 2013. From record-breaking sales and accelerated product innovations (driven by GOrun, GOwalk and Relaxed Fit collections) to high-profile marketing initiatives, the company fired on all cylinders. IN LIGHT OF the superlative year Skechers had in 2014, perhaps its new tagline should simply be GOwin. ![]()
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